Tag: Wealth Planning
Tax Alpha Unpacked: Strategy, Risk, and Reality with Brent Sullivan (Ep. 16)

Tax Alpha Unpacked: Strategy, Risk, and Reality with Brent Sullivan (Ep. 16)

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What if chasing tax savings is actually costing you more than you think?

In this episode, Rex Berger and Sam Diarbakerly sit down with Brent Sullivan, founder of Tax Alpha Insider, to unpack what tax alpha really means and where investors often get it wrong. From direct indexing and long-short strategies to ETF innovation and concentrated stock solutions, the conversation goes beyond surface-level benefits and into the real trade-offs. Brent shares why tax strategies should never lead the conversation, how complexity can quietly introduce new risks, and what thoughtful, planning-first investing actually looks like for high-net-worth families. This episode is a grounded look at how to balance opportunity, risk, and long-term wealth stewardship.

What to expect:

  • A clear breakdown of what tax alpha actually means in practice
  • The most common strategies being used today, including direct indexing and long-short
  • Why pre-tax investment rationale matters more than tax benefits
  • The hidden risks, complexity, and misconceptions investors should understand
  • How advisors think about implementing these strategies within a full financial plan
  • And more!

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About our Guest:

Brent Sullivan is the founder and editor of Tax Alpha Insider, where he focuses on tax-aware investing, portfolio construction, and the evolving strategies shaping high-net-worth wealth management. With experience spanning PIMCO’s trading floor, software development, and venture capital, Brent brings a unique perspective to integrating tax awareness into investment decisions while keeping planning at the center.

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Managing Concentrated Stock Risk with Covered Calls and Collars with Jake Marriott (Ep. 15)

Managing Concentrated Stock Risk with Covered Calls and Collars with Jake Marriott (Ep. 15)

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You built the position. You watched it grow. Now the question is not how high it can go, but how much risk you are willing to take. 

In this episode of the G360 Wealth Podcast, Sam Diarbakerly sits down with Jake Marriott, Options Portfolio Manager at Aptus Capital Advisors, to break down how options can be used in real-world wealth management. From covered calls to protective puts to structured collars, they walk through how these tools can help manage concentrated stock positions without rushing into a large tax event.

Jake explains the mechanics in plain language, including how upside caps work, why early exercise risk is often misunderstood, and how shorter duration strategies can offer more flexibility. The conversation also highlights the importance of aligning any options strategy with a clear investment policy and realistic expectations.

What to expect:

  • A simple explanation of calls vs puts
  • How covered calls can generate income while defining upside
  • How collars can create a risk “band” around a concentrated position
  • Why tax rules like the constructive sale rule matter
  • The difference between algorithmic overlays and hands-on management
  • And more!

Resources:

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Connect with Jake Marriott:

The opinions expressed in this podcast are those of Aptus Capital Advisors, LLC (“Aptus”) as of the date of publication and are subject to change without notice. Information in the podcast is provided for information purposes only and should not be considered investment advice or a recommendation to purchase or sell any particular security, product or service. Aptus reserves the right to modify its current investment strategies and techniques based on changing market dynamics or client needs. The information is based on data obtained from sources believed to be reliable but are not guaranteed as being accurate and do not purport to be a complete summary of the available data.

All investments involve risk, including loss of principal. Past performance is not indicative of future results.

This should not be construed as tax, accounting, or legal advice. Aptus does not provide accounting, tax, or legal advice. You should always consult with a professional in these areas with regard to specific tax, accounting, or legal questions and obligations.

Aptus Capital Advisors, LLC (“Aptus”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about Aptus’ investment advisory services can be found in its Form ADV Part 2 and/or Form CRS, both of which are available upon request.

About our Guest: Jake Marriott is an Options Portfolio Manager at Aptus Capital Advisors, where he focuses on options overlay strategies for advisors and high-net-worth families. He works extensively with concentrated stock positions, helping clients structure covered calls, protective puts, and collar strategies aligned with their investment policy statements and long-term planning goals. His approach emphasizes education, disciplined execution, and ongoing communication to ensure strategies are implemented thoughtfully and monitored closely.

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